CCR Question #2
The second CCR question is "How does your product engage with audiences and how would it be distributed as a real media text?" Which stumped me when I first read it, but after a thorough class discussion, I understood it a bit more.
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1. First, I must address the target audience of my media text, but let's narrow that down.
In the past few years, the dystopian sub-genre has become increasingly popular with new generations. Making the leading audience for it teenagers to young adults. One of the causes of this interest is current situations that are shown in these media texts. Some older audiences also stay tuned to these movies because they're fans of the books that came out when they first started getting into it. (Which was a while ago.) As for gender, there's no statistic that shows that interest for the genre shows in a specific gender.
2. How do my choices engage that audience?
As discussed in my last blog post, my media text shows examples of real-life issues within the contents of the opening. It's a direct criticism to certain practices around the world. The text also follows the typical conventions of a movie in this genre, such as a young protagonist. This increases the relatability (to a certain extent) to the audience I'm trying to reach. Though the majority of them don't know what it's like to scavenge for food, some could relate to having shaky relationships with their parents and definitely the feeling of being a bystander when being confronted with a complicated situation. Everyday, whether it's online or in their own communities, young people are presented with harsh situations. Being young, a lot of them don't stand up or say anything because they feel like their voice doesn't matter or that it wouldn't make a difference.
3. How will I make my film available to these audiences?
Putting myself in the mindset of a new filmmaker trying to get their product out into the world, I can't sit here and say that I'd want my film released in theaters or Netflix. I'd release it on small platforms like Youtube and Tubi, but also present it at events like a film festival. Beyond that I'd release a poster or snippets on my own social media to promote it.
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Hickey, G. (2016, March 23). The popularity of dystopian film and its effect on dystopian literature. Greg Hickey Writes. https://www.greghickeywrites.com/dystopian-film-popularity/
Shahzeidi, A. (2025, March 4). Top VOD platforms to distribute your indie film and monetize. Raindance. https://raindance.org/top-vod-platforms-to-distribute-your-indie-film-and-monetize/
Yennie, B. (n.d.). What platforms should I release my movie on? Guerrilla Rep Media. https://www.theguerrillarep.com/blog/what-platforms-should-i-release-my-movie-on
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